The Blog Minute

Keep up to date with the latest online marketing trends !

We focus on Emailing and Display, and will give you advice on how to make your newsletters successful, or how to improve them !

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Admittedly, the DGMP has cooled many companies in terms of data collection and the acquisition of new users.

But from the Internet user’s point of view, receiving emails without the prior consent of twenty brands a day, without any interest in them, is not very funny either !

With data protection, lead acquisition is more difficult than before, but this panel of potential customers who have subscribed to your newsletter is certified as quality, since they have voluntarily subscribed to it.

It is better to value quality over quantity, don’t you think?

In our consumer society, a little transparency and control on the part of Internet users is a good thing!

Trust is given much more easily, and a good customization of your newsletters with purchasing intentionalists becomes much easier.

Since the e-Privacy law on cookies and the acquisition of personal data, it is much more difficult to study consumer behaviour online. That’s why the trend is back to Emailing!

This communication channel, which has been used for years and which respects Internet users’ data, is coming back in force.

Don’t neglect it, and strengthen your strategy around it !


And yes… Less is more. This year’s main trend is interactive and dynamic content, but basic!

It is necessary to expose the essential in your newsletter, with GIFs or small videos, in order to differentiate yourself and capture more of the Internet user. It is not necessary to make tons of them and overload your mail, with several products or several messages -> An information by mail.

Thus the consumer holds the bulk of your newsletter in a few seconds, and soaks up the information thanks to the dynamic content.

Interactive content allows consumers to interact directly from their newsletter, without going through the website. This gives a playful side, and considerably reduces the steps of the purchasing process.

This interactivity can range from the presentation of a new product, with several features that the user can change from the email, a survey or a game to win a voucher.

In short, everything is good to retain the consumer’s attention and collect some more information, to know him more, in order to offer him more advanced emailing campaigns and adapted to his choices.

Make sure you have the right tools to make sure that the Internet user will receive the information…


We have known for a few years now that customizing your newsletters is essential!

Adding the recipient’s first and last name automatically is a classic. But is it enough?

An email must already stand out in your Internet user’s inbox. The automatic pre-filling of your Sender/Subject is therefore the first step.

The Internet user must feel that the email does not come from a grouped message: He wants it to be sent for him only, and that you send him a unique and special message. As if you had thought of him when working on the content of your newsletter. Your offer must be adapted to your target audience, and to do so, you must pay particular attention to the purchasing behaviour of your recipients. The more personalized the offer is, the more he will convert!

Segment your mailing lists more, you will see more clearly, and personalization will seem much easier!
For each of these lists, make different offers adapted to the target audience.

No need to load your content: a simple newsletter, with one or two main products, and Direct Call to Action buttons to shorten shopping steps and you’re done!

But don’t get too simple either. You need to find the perfect balance between dynamic and non-overloaded content. ​

Also think of thank you emails after the purchase of a product, for their birthday, for their party, or separate messages such as electronic till receipts for a better environment etc… Finally, for companies with more resources, think of advanced personalization, as Netflix does for example, which anticipates your desires by offering you new movies or series according to your tastes! Take the time to test the customization to find the one that is right for you!