There are many apriori on email marketing. But it is not dead: Far from it !
It has been part of the communication plan for decades and that for one reason !
It enables to acquire new subscribers, and to convert them into future buyers, with a well defined strategy.
Internet users take the time to fill in their e-mail, and agree to give you their contact details through the e-mailing campaign… so don’t disappoint them !
SOME KEY FIGURES
– Approximately 23% OR and 3,7%CTR
– 4400% ROIMostRENTABLE and AFFORDABLE
– 4,20% of buyers come from email marketing compared to
2,5% for search engines and 0.59% for social networks)